Service

Market connect

Production is only half the problem. We build the route from the pond to a buyer who pays a fair, stable price.

What we do

  • Market research, demand and price assessment
  • Value chain analysis and gap identification
  • Aggregation models and supply chain design
  • Quality specification, grading and quality assurance systems
  • Traceability from pond to buyer
  • Branding, packaging and product positioning
  • Buyer and seller linkage, including institutional and organised retail buyers
  • Logistics and cold chain coordination
  • Domestic trade facilitation and export promotion
  • Support for certification required by buyers and export markets

Products

Food fish, scampi and freshwater shellfish, ornamental fish, processed and value added aquatic products, and aquaculture inputs including seed and feed.

NEER and the buyer side

Much of our market connect work in the North East runs through NEER, where we are technical partner to the Global Association of MSMEs (GAMSME). NEER inverts the usual sequence: buyers post structured sourcing requirements with volumes, grades and delivery windows, and production is then aligned to meet them. For a producer, that means knowing the buyer, the grade and the price at stocking time rather than at harvest.

Talk about market access

Tell us about your project

Whether it is a State programme, a cluster, a producer company or a single unit, start with a conversation.

Get in touch